We all know the saying: use what you know and learn new skills.

We all know the saying: use what you know and learn new skills. This is not a bad advice to follow, at least for those of us who like to work on our own. But for some companies it is also true that they don’t have enough resources to buy their employees time or skillsets. We can see this in the current financial crisis (and hopefully it will be solved by the end of this year). They either give up trying to create new content ideas on their own or hire people who can do so if they need them.

These AI writing assistants help companies develop and produce content ideas at scale, but we should not expect them to replace all employees with complete autonomy and creativity. Even though they might help in some situations, we should still be aware of the risks: do we really.